New business approach

idX is a fast growing developer and manufacturer of consumer displays and environments. They set up a new office in Amsterdam to conquer Europe. The global marketing strategy restricted the local look-and-feel for communication in Europe. But as the European market requires a local approach to obtain new business we were asked to develop an effective campaign to create more possibilities.

Our approach

We’ve developed a portfolio movie which we presented in a good looking customised video brochure, that has been sent to the top-50 prospects. This video brochure combined with a personal note from the main character in the movie -Vice President of Business Development Europe- Molly Wilmot approaching the prospects personally, resulted in an introduction meeting with many of those leads. In addition we’ve created a European website and newsletter-format.

We’ve had great responses. Virtual high-five to you! – Molly Wilmot

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